10 Days of Twitter Day 5!

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Twitter Day 5!!!

Finally, day 5 – months later!  Sorry this has taken so long,

Should we consider Twitter to be a marketing tool or is it just for people who have a lot of time on their hands and the need to fill their day?

Think of Twitter as a means to get instant public messages out to your audience, whether it is an audience of colleagues or potential customers.Twitter is becoming an increasingly important platform for online communication.  TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily.

How can we use Twitter as a marketing tool?

Twitter As A Learning Tool
If over 3 million messages are posted everyday, are you mentioned in any of them? What about your company? This might be a good time to find out. Twitter provides a search engine that allows you plug-in company names, brand names, topics and even personal names. How is your buzz level? You can also find out the buzz level of other companies which whom you want to do business.

Today, I found out that a phone carrier made a customer unhappy and he Twittered about it. I learned that Weather Underground has some really cool iPhone applications and that the cheesecake at The Cheesecake Factory is heavenly!  All that was posted today!  So, whether you are engaging on and participating in Twitter or not, someone may be twitting about you.

Use Twitter as a Bullhorn!
You can use Twitter to post news or updates about your company or products.  Think of what’s valuable to your consumers and let them hear about it. You’ll be amazed how your following will grow.

Promote You
It’s not uncommon for companies to post promotions, sales, or specials on Twitter.  It’s important to remember that Twitter is about conversation and breaking news, so be sure if you are posting promotional information that you make it conversational and personal. If I want an ad, I’ll look for one!

Create Brand Name
Twitter is a fantastic tool in giving your brand a voice and a personality. Being successful in Twittering, you will have to put forth your personality and a unique style. That’s what makes the difference and can increase your Twitter following and make it a successful marketing tool for you.

Let’s Tweet, shall we.  Come follow me by visiting my Twitter profile!