SEO and Content for Website Visitors

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Have you ever been to a website where there are so many keywords for SEO purposes that you can’t read it? There is a thin line between having good on site search engine optimization and having a readable and interesting website.

Some websites clearly focus so much on the search engine optimization that their website starts to suffer on the user experience side of things. You have to keep in mind that the whole goal of your search engine optimization is to drive website visitors to your website These customers want information about what you do and they want a good user experience.   I think sometimes search marketers look at analytics information and SEO techniques so much that they forget that unique visitors are actually real  human beings. These visitors want to be able to read about your products or services so they can decide for themselves whether or not to buy the product or service.  All this happens very quickly so if your homepage is more worried about SEO than  your audience, visitors will not enjoy the experience or want to stay on your page.

There are many different opinions out there when it comes to search engine optimization and marketing so it is important to really navigate through them with caution. Not all recommendations are good recommendations. Some could hurt you just as quick as they help you. Stuffing your website with links and really cluttering up the pages could lead to a variety of problems. Not only could load time of your website be really impacted.   Search engines read all the links on your website so if you are spamming them with keywords,  you could be penalized for it down the road.

Always think about your visitors and what they would like to experience when it comes to reading your website content.  Make sure it’s an enjoyable experience!